Holistic Internet Marketing

Search Engine Optimization (SEO) analysis reports are a great starting point to starting your internet marketing initiatives. If you don’t know where you are, how do you know where you are going?

To gain insight to your SEO, and internet marketing efforts, obtaining an analysis report is an important first step to know where you need to start. These reports should include the search engine ranking positions for your targeted search terms in the major search engines, pages indexed in the major search engines, number of incoming links, Google Page Rank, Alexa rank, amongst many other on and off-page factors that affect your websites search engine rankings.

There are many do-it-yourself resources for gathering the data and creating the reports, or you can utilize an internet marketing company to do it for you. The nice thing about using a professional, is that they can provide recommendations for implementing a successful internet marketing plan based on the results of the reports. While there is typically a cost associated with getting SEO analysis reports from a professional company, it is a great way to get a solid understanding of where you need to start with your campaign. In fact, if you can obtain 2-3 professional reports and recommendations, you can end up saving money in the long run on your internet marketing and SEO campaigns, as this approach should give a well-rounded view from more than one professional’s point-of-view.

Currently, A. Reis Designs has a promotion for a free basic search engine optimization report, and has more robust reports to choose from starting at only $99. Before venturing into a costly SEO or internet marketing campaign, check into this resource, and others, and move forward armed with the information you need.

Check out A. Reis Designs FREE Search Engine Optimization Analysis Report.

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Tags: free seo reports, page rank, professional reports, Search Engine Optimization, Search Engine Optimization (SEO), search engine rankings, SEO, seo analysis, Stats and Analytics, Uncategorized

Exploring the strategies of bringing traffic to your website, are you looking for tons of traffic, or quality targeted traffic?

Most website owners, if not all would love to see tons of traffic pouring into their website, but one overlooked point is the quality of the traffic you are getting. There is obviously a point to trying to obtain this traffic. If you have a blog, you want to attract people who will find your blog useful, subscribe, and come back often. If you have a business website, you are probably looking to obtain leads, make sales, brand your company or some other end goal. Here are a few tips to get quality traffic vs. a large quantity of visitors.

Target the Right Audience

When you are trying to attract traffic, whether through back linking, social media marketing, pay-per-click advertising, or other forms of paid placement, consider how well you are targeting your strategy to the right people. It might not be to valuable to attract visitors to your site about Playstation3 games from, say a retirement community blog. It could, but chances are, this is not the right audience. Think about where your visitors are coming from, and try to adjust your efforts to bring in a more qualified audience by choosing sources that are closely related to your business, product, blog or service.

In order to help determine the quality of your traffic, utilize your website analytics and statistics, and determine what your visitors are doing once they get to your site. Here are a few things to look for when analyzing your website statistics:

1. Bounce Rate - The bounce rate is the percentage of visitors that exit your site from the page they entered on. If you have a high bounce rate, obviously your visitors are not compelled enough to venture any further into your site upon entry. Even with landing pages, where there is a call-to-action such as completing a form, or making a purchase, it is not considered a “bounce” if the desired goal is converted.
2. Average Time on Site - Look at the average time people spend on your site. This is a great indicator, as, if you have thousands of people spending 3 seconds on your page, they obviously aren’t interested in continuing further. This could be due to the fact that the source where the visitor came from was not targeted correctly, through the link or ad creative.
3. Conversion Rate - If you are measuring conversion rates for lead form submissions, sales, click-throughs, sign-ups, or other goals, (which you should be), if you have very low conversion rates, it id quite likely that your traffic is not of high quality.
4. Visitors by Source - When looking at your website analytics and statistics reports, most applications will allow you to drill down to compare statistics such as time on site, bounce rate, conversion rate, etc. between your different sources of traffic. If you have horrible stats from one or more particular sources, it is probably a good idea to weed those out and concentrate on more viable sources.

When setting a goal to get a large quantity of traffic to your website, take a look at whether or not it is helping you to meet the goal of your website. Do this through analyzing your visitors’ behavior concerning bounce rate, average time on site, conversion rate, and visitors by source. If you do not currently have or are not utilizing your analytics program, this should be remedied very quickly, as you don’t know success unless you can measure it.

If you need a website statistics and analytics tool, try A. Reis Web Stats FREE for 30 Days.

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Tags: analytics, Getting Quality Website Traffic, Internet marketing, quality targeted traffic, quality web traffic, quality website traffic, Stats and Analytics, traffic, web analytics, web statistics, website, website statistics, website traffic