SEO Copywriting – What NOT to Do
July 23rd, 2009
SEO copywriting takes skill, strategy, and many things to take into consideration. There are many things that you should avoid doing when writing SEO copy to ensure that users and search engines alike consider the copy on your website quality.
Karon Thackson has written a great article on Site Reference that elaborates on 10 don’ts for [...]
Usability and Your Internet Marketing Strategy
May 22nd, 2009
Website owners know the importance of marketing their website online in order to receive more targeted traffic through Search Engine Optimization (SEO) and Search Engine Marketing (SEM), but oftentimes, usability is not even factored in to the equation.
Unfortunately, when all of your internet marketing efforts still don’t seem to be increasing sales or leads, or [...]
Anchor Text Optimization for Higher Search Engine Rankings
May 6th, 2009
Optimizing your anchor text for links within your website and for incoming links to your website is an important element to implement into your SEO strategy to get higher rankings in the search engines.
The anchor text is the text that is hyperlinked on your page as in the following: anchor text optimization. The text [...]
