Holistic Internet Marketing

Search Engine Optimization (SEO) analysis reports are a great starting point to starting your internet marketing initiatives. If you don’t know where you are, how do you know where you are going?

To gain insight to your SEO, and internet marketing efforts, obtaining an analysis report is an important first step to know where you need to start. These reports should include the search engine ranking positions for your targeted search terms in the major search engines, pages indexed in the major search engines, number of incoming links, Google Page Rank, Alexa rank, amongst many other on and off-page factors that affect your websites search engine rankings.

There are many do-it-yourself resources for gathering the data and creating the reports, or you can utilize an internet marketing company to do it for you. The nice thing about using a professional, is that they can provide recommendations for implementing a successful internet marketing plan based on the results of the reports. While there is typically a cost associated with getting SEO analysis reports from a professional company, it is a great way to get a solid understanding of where you need to start with your campaign. In fact, if you can obtain 2-3 professional reports and recommendations, you can end up saving money in the long run on your internet marketing and SEO campaigns, as this approach should give a well-rounded view from more than one professional’s point-of-view.

Currently, A. Reis Designs has a promotion for a free basic search engine optimization report, and has more robust reports to choose from starting at only $99. Before venturing into a costly SEO or internet marketing campaign, check into this resource, and others, and move forward armed with the information you need.

Check out A. Reis Designs FREE Search Engine Optimization Analysis Report.

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Tags: free seo reports, page rank, professional reports, Search Engine Optimization, Search Engine Optimization (SEO), search engine rankings, SEO, seo analysis, Stats and Analytics, Uncategorized

It doesn’t take keyword stuffing, spamming, and other such techniques to achieve top search engine rankings in Google if you concentrate on, and implement these 2 simple steps from Mike Small in his site-reference.com article.

read more | digg story

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Tags: Google, Search Engine Optimization (SEO), search google, search rankings, SEO, simple steps, top search engine rankings

If there were official 10 commandments in Search Engine Marketing, this post by Brian Carter on the Fuel Interactive Blog would surely be close. I think this is a great foundation to officially start the SEM 10 Commandments. But really, I wholeheartedly agree with these, and find them very valuable. My personal favorites are numbers 4-6.

THE TEN COMMANDMENTS OF SEM 2.0

1. Thou shalt test everything everywhere; test thy messages, offers, and appeals in social media, on thy site, in thy ads, and in thy search listings.
2. Thou shalt win friends and influence people via Social Media; thou shalt turn competitors into allies via networking and SM.
3. Thou shalt not beg, cajole, or threaten people to give you links for thy networking and value surely shalt bring thee more links (blessed are the poor in links who deserve more links)
4. Thou shalt create valuable content and useful tools that people will want to use, link to, and share.
5. Thou shalt use analytics to discover which keywords, placements, ads, offers, and audiences get thee the results thou needest most.
6. Thou shalt use lessons from each of these three channels: social media, SEO, and PPC to doest better in the other two.
7. Thou shalt use thy seo wisdom on landing pages to increase thy PPC quality score.
8. Thou shalt re-optimize and re-strategize based on clues provided to thee by thy analytics.
9. Thou shalt monitor what people are saying about thee, stay up to date on thy competition, and watch for new competitors.
10. Thou shalt attain wisdom from pre-internet marketing and PR books and teachers and test them in thy SEM efforts.

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Tags: 10 commandments, allies, audiences, blog, brian carter, Interactive, Internet, internet books, Internet marketing, landing pages, marketing books, marketing pr, Media, network, networking, personal favorites, placements, PPC, quality score, Search, search engine, Search Engine Marketing, Search Engine Marketing, search listings, SEM, SEO, site, Social, social media, useful tools, wisdom

So, I have talked about Search Engine Marketing, and many other approaches to internet marketing, including PPC, SEO, and more. Today’s topic will be on the strategy of Social Media Marketing, which, I believe is a great turning point in the web world. I believe Social Media Marketing is in its infancy, and has so much potential that it cannot be ignored.

What is Social Media Marketing? The definition on Wikipedia is :

Social Media Marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks such as MySpace, Facebook, Bebo, YouTube, Dailymotion, Hi5, Gather.com, social web applications (webapps) such as reddit, Digg, Stumbleupon, Flickr, iLike, Wikipedia, Squidoo, Last.fm, Twitter, Eventful, ePinions and others as well as within 3D virtual worlds such as Second Life, ActiveWorlds, Moove and There.com. The goals of each SMM program or campaign will differ for every business or organization, however most will involve some form of building an idea or brand awareness, increasing visibility, encouraging brand feedback and dialogue as well as to possibly sell a product or service. SMM may also include online reputation management.

Here is why I thing Social Media Marketing is a highly valuable internet marketing strategy:

Search Engines, as sophisticated as they are getting with their algorithms, can never take the place of human opinion. They can do their best to “guess” what us humans want when we type in a search result, but they will never think like humans. The beauty of Social Media Marketing (SMM) is the pure and simple human interaction . The fact that users can recommend, rate, and suggest content they find relevant to them, is a wonderful thing.

If you are in business, or have even been involved in any business, you know, already, that word of mouth, testimonials, and referrals are the best forms of business referrals a company can have. This is precisely what Social Media Marketing does. The readers and users of sites let others know the value of the content or offerings of a web site, and people want recommendations.

By being submitted or recommended by other users on sites like Digg, Technorati, De.licio.us, Reddit, ….. word gets around very quickly. and on that note, let’s remember that you want GOOD attention, GOOD ratings, and GOOD recommendations. Therefore, if you have a very crappy site that doesn’t fulfill users’ needs, wants, desires, if it isn’t usable, and all of the other things that go into holistic internet marketing, Social Media Marketing won’t do you any good.

In conclusion, if you have really thought about your blog, web site, business model, goals, and customer needs, you should definitely explore Social Media Marketing as part of your holistic internet marketing campaign. If this is not the case, you should probably go back to the drawing board, and provide useful content, services, products, or information in a usable and easily consumable way, or you will quickly find out that regardless of your marketing strategy, foundation is key.

Tags: business referrals, dailymotion, Digg, epinions, facebook, human interaction, ilike, Internet, Internet marketing, internet marketing strategy, Marketing, marketing campaign, marketing communication, Media, media marketing, media networks, moove, online, PPC, Reddit, reputation management, Search Engine Marketing, search engines, second life, SEO, SMM, Social, Social Media Marketing, social web, Squidoo, strategy search, StumbleUpon, Technorati, virtual worlds, web

If you are a using blogging as part of your internet marketing strategy (and you are crazy if you are not), it is a good idea to sign up for the top Social Networking sites. By signing up for these, and submitting your blog, you can quickly spread the word about the topic you are posting, and will attract the search engines to you almost immediately. Enjoy!

1. Technorati
2. Digg
3. Reddit
4. StumbleUpon
5. Blog Catalog
6. Furl
7. Del.icio.us
8. Newsvine
9. Squidoo
10. LinkedIn

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Do you use these social media sites? Are there more that you use or that are your favorites? Let us know.

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If you are trying to learn more about Internet Marketing, is important to learn the key terms used in the Internet marketing Industry. This glossary will be updated and added to often, so be sure to bookmark it and check back for more!

Affiliate Marketing - A marketing tactic in which you pay a partner on a performance basis, who hosts a link or banner ad on their website to yours. There are several pay-for-performance models, but the most popular are pay-per-sale, and pay-per-lead.

Organic Lisitngs or Organic Results -Web site listings that appear in the search engines “naturally”, meaning the search engines found and indexed the pages by crawling through your code and content, not by a purchased ad campaign.

Pay-Per-Click (PPC) - An online marketing model in which the advertiser pays an ad server for each time the advertisers ad is clicked, bringing visitors to their website. The most popular PPC programs are through the search engine programs, Google Adwords, Yahoo Search Marketing, and MSN Adcenter.

Pay-Per-Sale - An online marketing model in which the advertiser pays the referring Web site for each sale that was sent from their site. The typical Pay-Per-Sale modal is usually done through Affiliate programs such as Commission Junction and LinkShare.

Search Engine Optimization (SEO) - The practice of improving the friendliness of your Web site or web pages for the search engines in order to achieve higher search engine ranking positions (SERPs). SEO includes ensuring the coding, linking, structure, and content of your site are able to be spidered and indexed by the search engines.

Social Media Marketing (SMM) - An online marketing strategy that includes utilizing Blogs, Forums, Wikis, and Social Networking sites to drive popularity of your Webs ite, and in turn, more visitors through users interacting with your Web site, by bookmarking, adding comments, and forwarding to other community members.

Tags: ad campaign, Adcenter, Adwords, banner ad, commission junction, community members, friendliness, glossary of terms, Google, Internet, Marketing, marketing glossary, marketing industry, MSN, online, online marketing strategy, optimization seo, organic, Pay Per Click, performance basis, performance models, PPC, ppc programs, Resources, Search Engine Optimization, search engine programs, search engines, SEO, SERPs, SMM, social networking sites, web site listings, website, Yahoo, yahoo search marketing

If you are trying to learn more about Internet Marketing, is important to learn the key terms used in the Internet marketing Industry. This glossary will be updated and added to often, so be sure to bookmark it and check back for more!

Affiliate Marketing - A marketing tactic in which you pay a partner on a performance basis, who hosts a link or banner ad on their website to yours. There are several pay-for-performance models, but the most popular are pay-per-sale, and pay-per-lead.

Organic Lisitngs or Organic Results -Web site listings that appear in the search engines “naturally”, meaning the search engines found and indexed the pages by crawling through your code and content, not by a purchased ad campaign.

Pay-Per-Click (PPC) - An online marketing model in which the advertiser pays an ad server for each time the advertisers ad is clicked, bringing visitors to their website. The most popular PPC programs are through the search engine programs, Google Adwords, Yahoo Search Marketing, and MSN Adcenter.

Pay-Per-Sale - An online marketing model in which the advertiser pays the referring Web site for each sale that was sent from their site. The typical Pay-Per-Sale modal is usually done through Affiliate programs such as Commission Junction and LinkShare.

Search Engine Optimization (SEO) - The practice of improving the friendliness of your Web site or web pages for the search engines in order to achieve higher search engine ranking positions (SERPs). SEO includes ensuring the coding, linking, structure, and content of your site are able to be spidered and indexed by the search engines.

Social Media Marketing (SMM) - An online marketing strategy that includes utilizing Blogs, Forums, Wikis, and Social Networking sites to drive popularity of your Webs ite, and in turn, more visitors through users interacting with your Web site, by bookmarking, adding comments, and forwarding to other community members.

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Search Engine Marketing (SEM) is the practice of achieving traffic to your website through search engines by methods including: Pay-Per-Click (PPC), Search Engine Optimization (SEO), Social Media Marketing (SMM), Blogging, Affiliate programs, Email, and link-building, to name a few.

Search Engine Marketing can be broken down into paid and non-paid methods. A good mixture of both is ideal, as it may take some time to acquire traffic through natural or organic SEO.

Non-paid or SEO includes the following methods:

• Web site optimization
• Blogging
• Link Building
• Social Media Marketing
• Directory inclusions

Paid methods include:

• Pay-Per-Click
• Pay-for-Performance
• Affiliate Programs
• Targeted Ad Placement
• Paid Placement Inclusions

A good SEM plan involves a solid strategy and approach, as well as identifying the results you wish to achieve with your SEM campaign. Are you looking for traffic, leads, sales, branding….all of these and more? In order to measure how successful your SEM campaign is, you must first determine your goals, and have a way to measure them. This, in turn, gives you a benchmark in which to figure out what works, and what doesn’t.

If you are attempting SEM without using a professional company or individual, choose a couple of the free methods to begin with, and as your budget allows, give PPC a shot. This should be enough to give you a start, and be able to test these methods on your site without becoming completely overwhelmed.

If I were to choose 2 methods to begin with, I would start with SEO on your website, and one of the 3 PPC programs )Google, Yahoo or MSN). After getting your feet wet, and seeing the results, you can then progressively add methods. Once this gets to be more time consuming than your business can handle, I strongly recommend hiring a professional. This will give you more time to focus on your business, and a better chance at being successful.

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Holistic Internet Marketing is the title of this blog, but does everyone know what “Holistic Internet Marketing” really is? Well, I will explain my interpretation to the holistic approach to internet marketing, and will continue to build upon the aspects of it in future posts. (Stay tuned, this will get exciting!)

So, holistic internet marketing includes accounting for all of the individual parts and pieces that make your online marketing plan successful. To start, there are a few different categories of approaches or strategies:

• Search Engine Marketing - SEM
• Social Media Marketing - SMM
• Pay-Per-Click Marketing - PPC
• Search Engine Optimization - SEO
• Viral Marketing
• Email Marketing

This small list only names the top approaches, I will dig deeper in a later post.

Once you have chosen your internet marketing approach, there are still many gears, if you will, that need to turn in order for your web property to be successful. For instance, if you successfully attract a great amount of traffic to your site through SEM, SEO, etc., what happens next? Are you getting the desired outcome from your traffic? If you sell a product or service, are you converting your visitors into buyers, and/or return visitors? Once visitors reach your site, do they know what to do next, or do they even want to proceed through your site? These are just a few of the many questions that need to be considered for any internet marketing campaign to be successful.

This is just an introduction to holistic internet marketing. I will start a glossary of terms pertaining to this particular post, and will add to it with each new one, so look forward to more from my “Holistic Internet Marketing” blog!

– Holistic IM

Tags: desired outcome, email marketing, gears, glossary of terms, holistic approach, Internet, Internet marketing, Marketing, marketing campaign, marketing email, marketing optimization, marketing plan, marketing viral, online, online marketing, optimization seo, Overview, PPC, return visitors, Search Engine Marketing, Search Engine Optimization, search optimization, SEM, SEO, SMM, social marketing, viral marketing, web, web property

Holistic Internet Marketing is a resource for learning about the world of internet marketing, and how to effectively market your website online. This blog is meant for anyone from the individual who builds their personal web site, and wants to know how to attract visitors, to the business that want to sell products or services online, to the entrepreneur that has just come up with “the next best thing” and wants to market it via the web, and everything in between.

For professional internet marketing services for your business, please visit www.areisdesigns.com.

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