Search Engine Marketing (SEM) is the practice of achieving traffic to your website through search engines by methods including: Pay-Per-Click (PPC), Search Engine Optimization (SEO), Social Media Marketing (SMM), Blogging, Affiliate programs, Email, and link-building, to name a few.

Technorati Tags: google, pay-per-click, ppc, Search Engine Marketing, search engine optimization, Search Engine Optimization (SEO), search engine [...]

Metrics to pay attention to when measuring the success of your PPC campaigns.
I talked in an earlier post about measuring and tweaking your PPC campaigns, so now I will let you know what metrics are important, and what to do with these metrics in order to improve your campaign.
ROI – ROI, or the return on [...]

There are a good number of resources available to learn SEO, both free, and paid. These resources can help you to find information about how to optimize your website to running PPC programs.
Learning SEO is helpful if you want to achieve higher search engine rankings for your website or blog, or if you happen [...]

In part one of “How to start a pay-per-click program”, I discussed the first steps to take in your PPC campaign, which included setting goals, determining your budget, creating your landing page, choosing your ppc program, and choosing keywords and key phrases. I will talk about the next steps to creating a successful PPC campaign [...]

Pay-Per-Click campaigns are an immediate source of traffic to your Web site or blog, and can potentially be a crucial part of your marketing success. Before you jump in head first, though, I would like to provide a general guide on how to go about starting a PPC program.
Determine the Goals and Objectives of your [...]

Pay Per Click, or PPC Advertising can be a very quick way to drive targeted search engine traffic to your website. Basically, the PPC model involves choosing an PPC search engine, such as Google Adwords, starting an account, and start receiving traffic to your website. Simple enough, right? Yes, and no.
Although you can quickly setup [...]