How to Start a Pay-Per-Click (PPC) Campaign – Part 1
April 30th, 2009
Pay-Per-Click campaigns are an immediate source of traffic to your Web site or blog, and can potentially be a crucial part of your marketing success. Before you jump in head first, though, I would like to provide a general guide on how to go about starting a PPC program.
Determine the Goals and Objectives of your [...]
Introduction to Pay-Per-Click (PPC) Advertising
April 26th, 2009
Pay Per Click, or PPC Advertising can be a very quick way to drive targeted search engine traffic to your website. Basically, the PPC model involves choosing an PPC search engine, such as Google Adwords, starting an account, and start receiving traffic to your website. Simple enough, right? Yes, and no.
Although you can quickly setup [...]
