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	<title>Holistic Internet Marketing &#187; creative copy</title>
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		<title>How to Start a Pay-Per-Click (PPC) Program Part 2</title>
		<link>http://holisticinternetmarketing.com/pay-per-click-ppc/how-to-start-a-pay-per-click-ppc-program-part-2/</link>
		<comments>http://holisticinternetmarketing.com/pay-per-click-ppc/how-to-start-a-pay-per-click-ppc-program-part-2/#comments</comments>
		<pubDate>Mon, 04 May 2009 23:58:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pay-Per-Click (PPC)]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[choosing keywords]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[creative copy]]></category>
		<category><![CDATA[creatives]]></category>
		<category><![CDATA[first steps]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[pay per click program]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[ppc]]></category>
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		<description><![CDATA[In part one of “How to start a pay-per-click program”, I discussed the first steps to take in your PPC campaign, which included setting goals, determining your budget, creating your landing page, choosing your ppc program, and choosing keywords and key phrases. I will talk about the next steps to creating a successful PPC campaign [...]]]></description>
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