Optimize Your Landing Pages For Better Conversions
May 23rd, 2009
Whether you are running pay-per-click (PPC) campaigns, other paid advertising, or relying on organic search engine rankings, these tips on optimizing your landing pages will help you to achieve higher conversion rates on your website.
Are you getting traffic to your web site, but finding that visitors are not taking any action? The following suggestions will [...]
How to Start a Pay-Per-Click (PPC) Program Part 2
May 4th, 2009
In part one of “How to start a pay-per-click program”, I discussed the first steps to take in your PPC campaign, which included setting goals, determining your budget, creating your landing page, choosing your ppc program, and choosing keywords and key phrases. I will talk about the next steps to creating a successful PPC campaign [...]
