Community Members | Holistic Internet Marketing

If you are a using blogging as part of your internet marketing strategy (and you are crazy if you are not), it is a good idea to sign up for the top Social Networking sites. By signing up for these, and submitting your blog, you can quickly spread the word about the topic you are posting, and will attract the search engines to you almost immediately. Enjoy!

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If you are trying to learn more about Internet Marketing, is important to learn the key terms used in the Internet marketing Industry. This glossary will be updated and added to often, so be sure to bookmark it and check back for more!

Affiliate Marketing - A marketing tactic in which you pay a partner on a performance basis, who hosts a link or banner ad on their website to yours. There are several pay-for-performance models, but the most popular are pay-per-sale, and pay-per-lead.

Organic Lisitngs or Organic Results -Web site listings that appear in the search engines “naturally”, meaning the search engines found and indexed the pages by crawling through your code and content, not by a purchased ad campaign.

Pay-Per-Click (PPC) - An online marketing model in which the advertiser pays an ad server for each time the advertisers ad is clicked, bringing visitors to their website. The most popular PPC programs are through the search engine programs, Google Adwords, Yahoo Search Marketing, and MSN Adcenter.

Pay-Per-Sale - An online marketing model in which the advertiser pays the referring Web site for each sale that was sent from their site. The typical Pay-Per-Sale modal is usually done through Affiliate programs such as Commission Junction and LinkShare.

Search Engine Optimization (SEO) - The practice of improving the friendliness of your Web site or web pages for the search engines in order to achieve higher search engine ranking positions (SERPs). SEO includes ensuring the coding, linking, structure, and content of your site are able to be spidered and indexed by the search engines.

Social Media Marketing (SMM) - An online marketing strategy that includes utilizing Blogs, Forums, Wikis, and Social Networking sites to drive popularity of your Webs ite, and in turn, more visitors through users interacting with your Web site, by bookmarking, adding comments, and forwarding to other community members.