Holistic Internet Marketing

To gain traffic to your website through the search engines and blog readers, the ability to write great articles is essential. Although it may seem daunting to some, by following some simple guidelines and tips on writing articles, the task becomes easier than it seems.

Dave Foster wrote a great article on site-reference.com on with guidelines to follow for writing articles online, and there are a few tips that even the more experienced article writer may not have thought of, like doing your research for your articles at the library instead of online. With a scalable formula, your online writing should get better and better as well as easier to do each time. After all practice makes perfect.

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If there were official 10 commandments in Search Engine Marketing, this post by Brian Carter on the Fuel Interactive Blog would surely be close. I think this is a great foundation to officially start the SEM 10 Commandments. But really, I wholeheartedly agree with these, and find them very valuable. My personal favorites are numbers 4-6.

THE TEN COMMANDMENTS OF SEM 2.0

1. Thou shalt test everything everywhere; test thy messages, offers, and appeals in social media, on thy site, in thy ads, and in thy search listings.
2. Thou shalt win friends and influence people via Social Media; thou shalt turn competitors into allies via networking and SM.
3. Thou shalt not beg, cajole, or threaten people to give you links for thy networking and value surely shalt bring thee more links (blessed are the poor in links who deserve more links)
4. Thou shalt create valuable content and useful tools that people will want to use, link to, and share.
5. Thou shalt use analytics to discover which keywords, placements, ads, offers, and audiences get thee the results thou needest most.
6. Thou shalt use lessons from each of these three channels: social media, SEO, and PPC to doest better in the other two.
7. Thou shalt use thy seo wisdom on landing pages to increase thy PPC quality score.
8. Thou shalt re-optimize and re-strategize based on clues provided to thee by thy analytics.
9. Thou shalt monitor what people are saying about thee, stay up to date on thy competition, and watch for new competitors.
10. Thou shalt attain wisdom from pre-internet marketing and PR books and teachers and test them in thy SEM efforts.

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If you are trying to learn more about Internet Marketing, is important to learn the key terms used in the Internet marketing Industry. This glossary will be updated and added to often, so be sure to bookmark it and check back for more!

Affiliate Marketing - A marketing tactic in which you pay a partner on a performance basis, who hosts a link or banner ad on their website to yours. There are several pay-for-performance models, but the most popular are pay-per-sale, and pay-per-lead.

Organic Lisitngs or Organic Results -Web site listings that appear in the search engines “naturally”, meaning the search engines found and indexed the pages by crawling through your code and content, not by a purchased ad campaign.

Pay-Per-Click (PPC) - An online marketing model in which the advertiser pays an ad server for each time the advertisers ad is clicked, bringing visitors to their website. The most popular PPC programs are through the search engine programs, Google Adwords, Yahoo Search Marketing, and MSN Adcenter.

Pay-Per-Sale - An online marketing model in which the advertiser pays the referring Web site for each sale that was sent from their site. The typical Pay-Per-Sale modal is usually done through Affiliate programs such as Commission Junction and LinkShare.

Search Engine Optimization (SEO) - The practice of improving the friendliness of your Web site or web pages for the search engines in order to achieve higher search engine ranking positions (SERPs). SEO includes ensuring the coding, linking, structure, and content of your site are able to be spidered and indexed by the search engines.

Social Media Marketing (SMM) - An online marketing strategy that includes utilizing Blogs, Forums, Wikis, and Social Networking sites to drive popularity of your Webs ite, and in turn, more visitors through users interacting with your Web site, by bookmarking, adding comments, and forwarding to other community members.

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I have provided resources that are very helpful to any internet marketing strategy. If you are just starting a Web site or a Blog, or already have an established online presence, you will find these resources very valuable.

Simply click on the section below you would like to get resources for. Enjoy, and please comment if you have more resources you would like to suggest.

• Web Hosting
• SEO/SEM Tools
• Pay-Per-Click Programs

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