Usability and Your Internet Marketing Strategy
Website owners know the importance of marketing their website online in order to receive more targeted traffic through Search Engine Optimization (SEO) and Search Engine Marketing (SEM), but oftentimes, usability is not even factored in to the equation. Unfortunately, when all of your internet marketing efforts still don’t seem to be increasing sales or leads, or not as expected, a usability check is called for. Usability is critical. If the experience is not as easy and clear as possible for the user, they will go elsewhere to buy.
Cre8PC ’s article, “Web Site Usability: The Cult of the Critically Obessed” is a great example of how “pretty” websites don’t always equate to increased sales. This sad, but true, fact is not always taken well by the designers or business owners, but when it comes to the bottom line, holistic internet marketing is about more than just a pretty face. |
May 22nd, 2009 at 4:23 pm
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May 23rd, 2009 at 4:14 am
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June 8th, 2009 at 10:40 pm
Kathy Baka on Usability and Your Internet Marketing Strategy | Holistic Internet Marketing It looks both of us think in same way ..great post (lets be friends on twitter http://twitter.com/kathybaka )If you cannot do great things, do small things in a great way.Napoleon Hill
July 5th, 2009 at 7:57 pm
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Although there are wide discrepancies over what percentage of search each company gets, Google receives between four to twenty times more search traffic than Microsoft and three to five times more search traffic than Yahoo, combined and assuming no mar…
July 20th, 2009 at 3:06 pm
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