Search Engine Marketing (SEM) – A Quick Overview
September 14th, 2009
Search Engine Marketing (SEM) is the practice of achieving traffic to your website through search engines by methods including: Pay-Per-Click (PPC), Search Engine Optimization (SEO), Social Media Marketing (SMM), Blogging, Affiliate programs, Email, and link-building, to name a few.
Technorati Tags: google, pay-per-click, ppc, Search Engine Marketing, search engine optimization, Search Engine Optimization (SEO), search engine [...]
Keyword Research – Essential for Search Engine Marketing
April 28th, 2009
Keyword research is probably the single-most important aspect of achieving successful results in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) campaigns. Whether your keyword research will be used for your organic SEO efforts, or for PPC campaigns, the keywords you choose to try to win will determine the base starting point for optimization.
While [...]
