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	<title>Holistic Internet Marketing &#187; Pay-Per-Click (PPC)</title>
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		<title>Pay per click (PPC) Campaign Metrics You Should Know</title>
		<link>http://holisticinternetmarketing.com/pay-per-click-ppc/pay-per-click-ppc-campaign-metrics-your-should-know/</link>
		<comments>http://holisticinternetmarketing.com/pay-per-click-ppc/pay-per-click-ppc-campaign-metrics-your-should-know/#comments</comments>
		<pubDate>Sun, 23 Aug 2009 15:26:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pay-Per-Click (PPC)]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[ctr]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[ppc metrics]]></category>
		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://holisticinternetmarketing.com/?p=98</guid>
		<description><![CDATA[Metrics to pay attention to when measuring the success of your PPC campaigns.
I talked in an earlier post about measuring and tweaking your PPC campaigns, so now I will let you know what metrics are important, and what to do with these metrics in order to improve your campaign.
ROI - ROI, or the return on [...]]]></description>
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		<title>How to Start a Pay-Per-Click (PPC) Program Part 2</title>
		<link>http://holisticinternetmarketing.com/pay-per-click-ppc/how-to-start-a-pay-per-click-ppc-program-part-2/</link>
		<comments>http://holisticinternetmarketing.com/pay-per-click-ppc/how-to-start-a-pay-per-click-ppc-program-part-2/#comments</comments>
		<pubDate>Mon, 04 May 2009 23:58:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pay-Per-Click (PPC)]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[choosing keywords]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[creative copy]]></category>
		<category><![CDATA[creatives]]></category>
		<category><![CDATA[first steps]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[pay per click program]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[ppc programs]]></category>

		<guid isPermaLink="false">http://holisticinternetmarketing.com/?p=26</guid>
		<description><![CDATA[In part one of “How to start a pay-per-click program”, I discussed the first steps to take in your PPC campaign, which included setting goals, determining your budget, creating your landing page, choosing your ppc program, and choosing keywords and key phrases. I will talk about the next steps to creating a successful PPC campaign [...]]]></description>
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		<title>How to Start a Pay-Per-Click (PPC) Campaign &#8211; Part 1</title>
		<link>http://holisticinternetmarketing.com/pay-per-click-ppc/how-to-start-a-pay-per-click-ppc-campaign-part-1/</link>
		<comments>http://holisticinternetmarketing.com/pay-per-click-ppc/how-to-start-a-pay-per-click-ppc-campaign-part-1/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 16:10:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay-Per-Click (PPC)]]></category>
		<category><![CDATA[google ppc]]></category>
		<category><![CDATA[how to ppc]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[pay-per-click marketing]]></category>
		<category><![CDATA[ppc management]]></category>

		<guid isPermaLink="false">http://holisticinternetmarketing.com/?p=23</guid>
		<description><![CDATA[Pay-Per-Click campaigns are an immediate source of traffic to your Web site or blog, and can potentially be a crucial part of your marketing success. Before you jump in head first, though, I would like to provide a general guide on how to go about starting a PPC program.
Determine the Goals and Objectives of your [...]]]></description>
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		<title>Introduction to Pay-Per-Click (PPC) Advertising</title>
		<link>http://holisticinternetmarketing.com/pay-per-click-ppc/introduction-pay-per-click-ppc-advertising/</link>
		<comments>http://holisticinternetmarketing.com/pay-per-click-ppc/introduction-pay-per-click-ppc-advertising/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 00:41:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pay-Per-Click (PPC)]]></category>
		<category><![CDATA[google ppc]]></category>
		<category><![CDATA[google search results]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[pay-per-click marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[ppc management]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[search engine marketing professional]]></category>

		<guid isPermaLink="false">http://holisticinternetmarketing.com/?p=11</guid>
		<description><![CDATA[Pay Per Click, or PPC Advertising can be a very quick way to drive targeted search engine traffic to your website. Basically, the PPC model involves choosing an PPC search engine, such as Google Adwords, starting an account, and start receiving traffic to your website. Simple enough, right? Yes, and no.
Although you can quickly setup [...]]]></description>
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		<slash:comments>5</slash:comments>
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