Optimize Your Landing Pages For Better Conversions
May 23rd, 2009
Whether you are running pay-per-click (PPC) campaigns, other paid advertising, or relying on organic search engine rankings, these tips on optimizing your landing pages will help you to achieve higher conversion rates on your website.
Are you getting traffic to your web site, but finding that visitors are not taking any action? The following suggestions will [...]
Usability and Your Internet Marketing Strategy
May 22nd, 2009
Website owners know the importance of marketing their website online in order to receive more targeted traffic through Search Engine Optimization (SEO) and Search Engine Marketing (SEM), but oftentimes, usability is not even factored in to the equation.
Unfortunately, when all of your internet marketing efforts still don’t seem to be increasing sales or leads, or [...]
How to Start a Pay-Per-Click (PPC) Campaign – Part 1
April 30th, 2009
Pay-Per-Click campaigns are an immediate source of traffic to your Web site or blog, and can potentially be a crucial part of your marketing success. Before you jump in head first, though, I would like to provide a general guide on how to go about starting a PPC program.
Determine the Goals and Objectives of your [...]
What is Internet Marketing?
April 26th, 2009
If you are new to Internet Marketing, heard some buzz about it, or have been told that it is something that you should be doing, here is an overview to help you understand a little more about marketing your website online.
Internet Marketing is, in a nutshell, the practice of gaining visibility of your website or [...]



