Pay-per-click (PPC) Marketing

3 Key PPC Metrics to Know

September 5, 2011 Pay-per-click (PPC) Marketing
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If you are starting out in PPC marketing, there are some key metrics to pay attention to when measuring the success of your PPC campaigns. I talked in an earlier post about measuring and tweaking your PPC campaigns, so now I will let you know what metrics are important, and what to do with these [...]

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How to Start a PPC Program – Part 2 – Creating a Successful PPC Campaign

August 10, 2011 Pay-per-click (PPC) Marketing
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In part one of “How to start a pay-per-click program”, I discussed the first steps to take in setting up your PPC campaign, which included setting goals, determining your budget, creating your landing page, choosing your ppc program, and choosing keywords and key phrases. I will talk about the next steps to creating a successful [...]

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How to Start a PPC Program – Part 1- Pay-Per-Click Marketing Campaign Setup

July 20, 2011 Pay-per-click (PPC) Marketing
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Updated 11/1/2010 Pay-Per-Click (PPC) internet marketing campaigns can be an immediate source of traffic to your website or blog, and can potentially be a crucial part of your marketing success. Before you jump in head first, though, I would like to provide a general guide on how to go about starting a PPC program. Welcome [...]

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